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Friends of Dirty Clean Food Framework

The pathway to becoming regenerative, like our farmers, isn’t a quick one and in some cases not relevant, such as for seafood. 

We understand that ethical food sourcing and traceability is important to you. It’s important to us too!

So, for us to be able to offer you a comprehensive range of sustainable and ethical groceries, that we are comfortable selling to you, we have developed a framework which has minimum criteria to be met before we can happily refer to our suppliers as Friends of Dirty Clean Food.

We have discussions with our Friends around their personal journeys, local sourcing, business ethics, eco-packaging, ensuring there are no nasties and cutting waste, rather than just focusing on price.

Our criteria and minimum requirements

Our 3 minimum criteria are outlined below:

 Farming (Minimum of 1)

  1. Regenerative (preferred)

A combination of farming principles and practices that increase biodiversity, enrich soils, restore watersheds, and enhance ecosystem services. Regenerative agriculture helps current global trends of atmospheric accumulation of carbon by drawing carbon back down into the soil, offers increased yields, resilience to climate instability, and higher health and vitality for farming communities.

  1. Certified Organic

Certified Organic products are grown and processed without the use of synthetic chemicals, fertilisers, or GMO’s.

  1. Spray free

The crop itself has not been sprayed with herbicide, pesticide, or fungicide.

  1. Ethically produced

Refers to how a particular product has been grown, raised or caught, and encompasses several different criteria depending on which product it refers to.

All animal-based products:

Requires that the Five Freedoms of animal welfare are adhered to. The RSCPA Definition is followed.

  1. Freedom from hunger and thirst: by ready access to fresh water and a diet to maintain full health and vigour.
  2. Freedom from discomfort: by providing an appropriate environment including shelter and a comfortable resting area.
  3. Freedom from pain, injury or disease: by prevention through rapid diagnosis and treatment.
  4. Freedom to express normal behaviour: by providing sufficient space, proper facilities and company of the animal’s own kind.
  5. Freedom from fear and distress: by ensuring conditions and treatment which avoid mental suffering.

Seafood: Sustainable seafood as per the Marine Stewardship Council and Fins definition:

Sustainable seafood means it has been caught in a way that means there is plenty more fish in the sea now and in the future. We work with seafood suppliers that have a passion for local, sustainable food and focus on premium wild caught Australian Seafood, choosing fisheries that operate under best practice to maintain seafood for the future.

Chicken and Pork: Pasture Raised

Pastured farming means always having access to grazing, living in open paddocks with plenty of room, no feedlotting, no overcrowding and definitely no indoor confinement. 

 Origin (Minimum of 1)

  1. Local (WA)

The main ingredient / 80% of the ingredients must be locally produced in Western Australia.

  1. Small Business

The business is one of or a combination of the below:

  1. Family owned and run
  2. A small business
  3. Locally owned
  4. Independently owned 

 Sustainability (Minimum of 1)

  1. Eco Packaging (preferred)

The product’s packaging is one or a combination of the below:

  1. Recyclable
  2. Compostable


  1. Free from artificial colours, flavours, and preservatives (essential)

Has a clean label free from artificial colours, flavours, and preservatives.


You can check the classification of our products by viewing the Farm to Plate Journey tab on the individual product page. We are rolling this information out across our website and will continue to monitor our Producers on an ongoing basis. 

For more information, or to enquire about supplying to Dirty Clean Food please contact us at

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